As airlines continue to compete to differentiate their products and services from one another, premium economy has quickly emerged as a hot ticket item in the aviation industry. This new class of travel offers passengers a heightened level of comfort and luxury, without the hefty price tag of first or business class.
In the past, airlines only offered two classes of travel: economy and business/first class. However, in recent years, several airlines have introduced premium economy, filling a gap in between the traditional economy and business class offerings. Premium economy cabin features generally include larger, more comfortable seats with extra legroom and greater recline, wider armrests, upgraded meal options, and premium in-flight entertainment systems.
Many airlines have taken note of the increasing popularity of this class of travel and have invested heavily in the development and deployment of premium economy cabins. Perhaps most notably, Singapore Airlines recently unveiled its much-anticipated A380 cabin design, which includes new first, business, and premium economy classes.
Other airlines, including Qantas, British Airways, Lufthansa, and Delta, have also launched or expanded their premium economy cabins. In addition, many airlines have begun offering frequent flyer upgrades to passengers looking to upgrade to premium economy, incentivizing travelers with additional perks and benefits.
With increased competition and focus on passenger comfort, it’s no surprise that this new class of travel has quickly taken off, becoming a popular choice among frequent flyers and leisure travelers alike. It’s a win-win for airlines and passengers: airlines are able to offer more options and increase revenue, and passengers are able to enjoy a more comfortable, luxurious travel experience without breaking the bank.
So next time you’re shopping for airline tickets, be sure to consider booking premium economy for a new standard of comfort and a more enjoyable travel experience.